Search engine optimization is a kind of Internet marketing that involves the marketing of websites through Search Engine Results Pages, mainly through paid marketing. The Search Engine Results Pages are specialized webpages that are part of the Search Engine Results Pages, which are sponsored links. They contain relevant content that is often the result of sponsored link advertisements placed by companies who want to promote their own website. Search engine results provide the Search Engines with a list of links to provide ranking to such sites.
Keywords or keyword phrases play a major role in search engines for ranking web pages. For optimizing your site, you should choose keywords or keyword phrases that can increase your search engine ranking. Choosing the wrong keywords or keyword phrases can cost you the targeted traffic and profits that are generated from online marketing. One has to use keyword optimization techniques for Search Engine Marketing.
Pay-per-click is one of the most important aspects in Search Engine Marketing. Advertisements are displayed on the right hand side of search engine results. Paid advertisements place a text ad on the left hand side of search engines as well. The main objectives of pay per click advertising are: first, to advertise products and services, second, to gather email addresses, third, to gather sales leads and fourth, to provide the advertisers with direct access to qualified prospects.
Google AdWords is an example of a pay-per-click program.
It is an advertising program based on the relevancy of keywords. Keywords are the phrases or words that people enter when looking for a particular product or service. Google AdWords can be used to pay for advertisements on the right hand side of search results pages. Pay per click costs money; some of the companies which use this system claim that they do not make money with AdWords.
In Search Engine Marketing, SEM is using paid inclusion. In SEM, you include ads of different sizes on the right hand side of search results pages. When someone searches for a specific term, the sites that appear in the search results are those which have been sponsored by a company. Sometimes it is difficult to judge the relevance of terms and the relative importance of ads to the user. By using paid inclusion, SEM will improve the ranking of sites on the result page.
Cost per Clicks are the least expensive form of Search Engine Marketing and it has direct results on the user. It displays ads of varying prices to be clicked. The advertisements displayed on the right hand side of search engines usually costs more than ads displayed elsewhere. Cost per clicks are used for website traffic and paid inclusion programs. They are good for bringing in targeted website traffic.
Organic search engine marketing or organic SEO means that the keywords and phrases are rich in content. These are of better quality and have a larger relevance to the user. This helps to gain a high rank in organic search engine results. Once you have gained a high ranking in organic search engine results, you get a high ranking in the SERPs.
There are also other forms of Search Engine Marketing.
One is contextual advertising wherein the advertisements are relevant to the user. These ads can be tailored to the user’s interests. Other forms of search engine marketing includes paid placement, contextual advertising, and pay-per-click.
A lot of companies offering different types of services are offering search engine optimization services. Some of them offer all optimization services and some of them specialize in a particular aspect of optimization. If you want to avail their services, you should first find out what their specialization is. Some businesses offer a wide umbrella term of optimization. Thus they cater to a variety of clients’ needs. While, others offer only a specific type of search engine marketing, which may not be applicable to your website.
One can find companies that offer search engine optimization services by researching online. Most companies will have a website that offers an array of services from pay-per-click to web designing. However, it is important to do some research before hiring a company to provide search engine marketing strategy.
A good search engine marketing strategy should include a comprehensive keyword research. This should determine the right keywords or phrases that will attract visitors to your site. The research should also consider the popularity of these keywords across the internet.
- It should also consider the competition of the keywords and whether or not these keywords are getting enough searches on Google and other search engines.
- The research should not be limited to a particular geography or population.
- In addition, it should also take into account the number of searches performed for each keyword.